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- Sora 2 Goes Full Social: Ads, Checkout, and the New IP Rules
Sora 2 Goes Full Social: Ads, Checkout, and the New IP Rules
PLUS: OpenAI and Jony Ive’s AI Device Faces Delays Over Key Challenges, Yann LeCun Clashes with Meta Over AI Publishing Restrictions and more.

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Today:
Sora 2 Goes Full Social: Ads, Checkout, and the New IP Rules
GLM-4.6 Challenges Claude with Leaner, Smarter AI Agents
OpenAI Acquires Roi to Power Personalized Finance in ChatGPT
OpenAI and Jony Ive’s AI Device Faces Delays Over Key Challenges
Yann LeCun Clashes with Meta Over AI Publishing Restrictions
AI video is getting INSANE (Sora 2)
OpenAI’s Sora 2 isn’t just a model—it’s a TikTok-style platform wired to Pulse and Checkout, signaling a push to rival Google’s attention engine. Expect shoppable, AI-native video where props become products, ads slot seamlessly, and post-launch edits swap items into viral clips.
Avatar cameos and loose IP rules hint at a YouTube-like future, automated labeling, revenue shares, and studio “in-canon” guardrails controlling character behavior. Sora’s short-form output mimics social style multi-cut vlogs, decent audio, while feeling cognitively heavy.
Zhipu’s GLM-4.6 upgrades memory 200K tokens, coding, and reasoning. It uses tools during answers and runs agents to search and build. In tasks it nears Claude Sonnet 4, while using ~15% fewer tokens. Weights and hosted access are available.
KEY POINTS
Remembers more at once: 200K-token context (tokens = small text pieces).
Better coding and reasoning; works with coding helpers; still behind Claude Sonnet 4.5 in coding skill.
Strong in real tasks (48.6% win rate vs Claude Sonnet 4) and ~15% fewer tokens; available on Z.ai with open weights.
Why it matters
This model handles longer documents, writes cleaner code, and solves tougher problems with fewer steps. That means faster apps, lower cost, and better results for developers and teams. Open weights and easy access also help more people test, improve, and build with it.
OpenAI bought Roi, a personal investing app with an AI helper, in a deal where only the CEO reportedly joins. The app shuts down on October 15, 2025. The move points to more tailored finance help inside ChatGPT, aligned with OpenAI’s new Pulse updates.
KEY POINTS
OpenAI acquired Roi, which bundles portfolio tracking and an AI chat advisor.
Reportedly, only Roi’s CEO, Sujith Vishwajith, is joining OpenAI; Roi service ends Oct 15, 2025.
Signals a push to more “personalized” and “proactive” help in ChatGPT via Pulse.
Why it matters
If ChatGPT learns your money habits and goals, it can offer simpler, more useful guidance in plain language. That could make budgeting and investing easier for everyday users. Roi customers should migrate soon, but the know-how may improve future OpenAI tools.
OpenAI and Jony Ive are building a palm-sized, screenless AI device, but key problems remain. Financial Times cites unclear “personality,” privacy worries, and limited compute. The “always on” design is hard to control, so a 2026 launch could slip.
KEY POINTS
Concept: a palm-sized, screenless assistant that uses audio/visual cues and may be “always on” .
Roadblocks: defining “personality”, privacy safeguards, and enough compute.
Timing risk: these issues could delay the first device, previously hinted for 2026.
Why it matters
If solved, this could create a new kind of helpful assistant you don’t have to poke or swipe. If not, it shows how hard safe “always-listening” devices are, from data protection to power needs—shaping when, and how, OpenAI’s hardware shows up.
🧠RESEARCH
LongCodeZip shrinks the code a model must read, cutting cost and delay. It first ranks functions by “surprise” and keeps the most relevant. Then it picks key blocks under a length limit. Tests show up to 5.6× smaller inputs with no accuracy loss.
Self-Forcing++ makes long, steady videos by letting a smaller “student” model learn from clips taken from its own long drafts, guided by a stronger “teacher” model. It preserves scene flow and avoids over-exposure and drift. It scales videos to about 4 minutes, far beyond prior limits, without any extra training.
ExGRPO boosts reasoning in language models by reusing the best past attempts. It ranks experiences by correctness and uncertainty, then learns from them while still exploring new ideas. This approach, using automatically checkable answers, raises test scores by ~3–8 points and makes training more stable.
🛠️TOP TOOLS
Each listing includes a hands-on tutorial so you can get started right away, whether you’re a beginner or a pro.
Chatous – Social Discovery & Random Chat App - social discovery platform that connects you with new people from around the world
Smodin – AI Writing Assistant - rewrite, humanize, detect AI, and check for plagiarism in one easy tool
SmallTalk2Me – AI Language Tutor - helps you practice English speaking and writing through simulated tasks
📲SOCIAL MEDIA
Sora 2 trying to solve an ARC-AGI task
Perceives the right transformation, botches the execution
— Greg Kamradt (@GregKamradt)
2:14 PM • Oct 4, 2025
🗞️MORE NEWS
Meta’s AI leader Yann LeCun clashed over stricter publishing rules requiring internal checks, which employees say limit freedom. He considered resigning after Shengjia Zhao became chief scientist. As Meta reorganizes, LeCun rejects large text-prediction models.
Anthropic says AI now helps security teams. Claude Sonnet 4.5 finds code weaknesses better than Opus 4.1, excels in tests, and aids partners. They push adoption, disrupt misuse, and study automated repairs to protect systems.
OpenAI will require opt-in for using copyrighted characters in Sora videos. Sam Altman plans monetization, possibly sharing revenue with rightsholders, while admitting some wrongful uses may still slip through.
Google will spend $4B on a big data center in West Memphis, Arkansas, on 1,000+ acres. It brings thousands of construction jobs, hundreds of permanent roles, a $25M energy fund, and power from Entergy Arkansas.
Epoch AI tested OpenAI’s Sora 2 by generating videos showing answers to a hard science quiz. Sora scored 55%; GPT-5 scored 72%. A text AI may prefill answers, blurring lines between video and text systems.
China is offering big investments if the Trump administration relaxes security rules that block Chinese deals in the U.S. It also wants lower tariffs on parts for Chinese-built factories in America, a major policy reversal.
Perplexity’s CEO backed Maximor’s $9M early funding. The startup automates accounting, connects to NetSuite, and creates audit-ready records. Customers report 40% more capacity overall and month-end closes cut in half.
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